Work

Videos

Creating an emotional connection to a brand.

This brand video "manifesto" was created for Publicis Healthcare and ran on all digital and social channels. It also was used in new business and for recruiting.

Results measurement

Tracking data to monitor progress and showcase results

This infographic offers a streamlined, visual overview of year-end data for the success of multiple channels at Publicis Healthcare

This video, "Raising the Bar," was an overview of communications activities and results, prepared for the Publicis Healthcare operations committee.

Media relations

Leveraging brand reputation and promoting thought leadership

This infographic show top story placements at Publicis Healthcare. Produced as an email newsletter and posters for community spaces in offices.

The growing category of pharmaceuticals was pitched to Advertising Age and positioned Publicis Healthcare CEO NIck Colucci as a thought leader on the subject of pharma advertising, which has been under attack in recent years. In a followup story the next year, the story features a more promising update to the pharma sector and advertising and revisited Publicis Healthcare's point of view.

Advertising Age publishes a ranking of all agencies in April. I pitched the first ranking for healthcare agencies, allowing Publicis Healthcare to be ranked as the largest healthcare agency network based on US revenues for 6 years in a row.

Byline placement for Kathy Delaney, Global Chief Creative Officer for Saatchi & Saatchi Wellness, a POV on Cannes Lions Health in Advertising Age.

Ash Kuchel, President of EU and APAC, Publicis Healthcare in special year ahead preview in PharmaVOICE, focusing on digital opportunities.

Positioning my clients in a wide array of publications--business, trade, broadcast, global

Digitas Health on mobile in New York Times

Mergers & acquisitions

During my tenure at Publicis Healthcare, I managed the communications process for 26 mergers and acquisitions.

While most of the Publicis Healthcare acquisitons were in EU and APAC, Publicis Healthcare strengthened its digital presence in the US with the acquisition of Heartbeat Ideas, and the mergers of Digitas Health, Razorfish Health, and Rosetta Health.

Branded entertainment

Brawny Man was the first branded entertainment effort for a traditional company, Georgia Pacific and for its iconic Brawny paper towel brand. Fallon created an ambitious series of web-based films targeted to women and featuring a helpful and handy man around the house

Sponsorships and events

Inaugural Cannes Lions Health Festival

Working with the Cannes organization to create a new festival focused toward the health & wellness audience. Created a presence for Publicis Healthcare, featuring placing Kathy Delaney as the first president of the Health & Wellness Jury, as well as two other jurors, brought the opening program to the mainstage featuring Jim Stengel, former CMO of Procter & Gamble, and three off-site events focused on clients, media, and the 45 employees we brought to Cannes. Only a few members of Publicis Health had ever been to Cannes and this compilation video showcases their experience. This video was created for the operations committee and was socialized through all of Publicis Healthcare's channels. We also produced followup materials to share the Cannes experience more broadly with employees and clients.

Book publicity

As part of the book tour for Juicing the Orange, I was the opening keynote speaker at Brazil's MaxiMedia--the largest event of its kind in the country of the advertising obsessed. This was the opening sizzle reel featuring Fallon's work, which is featured in the book.

Fallon's two books

Juicing the Orange, published by Harvard Business School Press

The Work--25 years of Fallon, edited by Pat Fallon and Bob Barrie

Placements for Juicing the Orange (Harvard Business School Press)

“Pat Fallon’s new book is worth the squeeze. For people in the ad business and marketing a brand, it’s a very worthwhile read.” - BusinessWeek

"Let people know how smart you are. Tell them you spent a night at a Holiday Inn Express. Then add that you read Juicing the Orange." - The Boston Globe

New York Times book review for Juicing the Orange

Boards profile on 25 years of Fallon and the book Juicing the Orange

As part of the book tour, TV interviews were placed with appearances of Pat Fallon and co-author Fred Senn

Internal Communications

Created a quarterly video series featuring Public Healthcare CEO being interviewed by a different employee from network agencies around the world.

Employee newsletter from the CEO--this one was an indepth version issuesd in the New Year, with reflections on the year past and inspiration for the year ahead

"We are Fallon" video, rolling out a new logo and tagline and talking about the unique effort to solicit awards from all over the globe to be melted down to create a plaque which hangs in the Fallon headquarters in Minneapolis.

A humorous video about the new CEO of Fallon's effort to get to know employees over breakfast.

Advertising

Selection of noteworthy work leveraged in the trade, business, and general media, as well as pop culture.

Sony

A series of three epic adverts. The first, and most famous, of the series by Fallon was called "Balls," created for the launch of the Bravia television

Skoda

As continued repositioning of the Skoda continued by Fallon, this advert features pastry chefs creating a car made of cake.

Equinox

A provacotive and controversial campaign for the luxury healthclub, featuring photography by Ellen von unwerth

The provocative ads sparked quite a bit of controversy among conservatives and went all the way to the top of the Catholic church. Much to the delight of the client who wanted to make a bold statement, loved the press, and believed the controversy spoke to the essence of their brand.

BMW Films

The Hire paved the way for branded entertainment. When it didn't fit the categories at the Cannes Advertising Festival, a new category was created. Fallon won the first Titanium Lion--an award given for work that breaks all categories and traditional notions of promoting brands.

Fourteen years after launching, BMW Films ranked #3 on Advertising Age's Best Ad Campaigns of the 21st Century.

Cadbury

"Gorilla," one of the most recognized ads created by Fallon London. The ad was credited in the turnaround of the company.

The ad became a pop culture sensation, as the most downloaded spot of all time, and has its own Wikipedia page https://en.wikipedia.org/wiki/Gorilla_(advertisement).

Despite its global recognition, the ad only ran in selected markets in Europe.

A modest selection of 100s of stories about the drumming gorilla.